The Water Smart Program has established the following campaign objectives:

• Increase awareness of the need for water conservation, during a drought and year-round.
• Avoid or postpone the need for mandatory water rationing when possible in dry areas of the state.
• Enable the public to participate in water conservation efforts both inside and outside the home.
• Leverage existing local water conservation efforts.
• Assemble local water utilities to carry out the first coordinated regional public information campaign on water conservation and water supply issues.